Marketing Officer and Office Manager
Feb 2023 - Dec 2023

In my role as Marketing Officer and Office Manager at Sportscover, I undertook a dual set of responsibilities that required both strategic marketing expertise and strong organisational management. I was responsible for developing and executing targeted marketing campaigns to drive brand visibility and engagement within the sports insurance industry. This involved managing multiple channels, from digital marketing and content creation to promotional events, while ensuring each campaign aligned with the company’s overall objectives. I worked closely with the sales and product teams to create strategies that not only attracted new clients but also engaged existing customers through personalised, data-driven initiatives.

One of my notable achievements in this area was successfully designing and launching a social media campaign that increased our online engagement by 35% within three months. This campaign focused on promoting customer success stories and showcasing our industry-specific insurance solutions, which resonated well with our target market. Additionally, I conducted regular analyses of marketing performance, using insights to adjust strategies and increase campaign effectiveness. By monitoring engagement rates and audience demographics, I refined our approach and identified new opportunities for growth in emerging markets.

On the administrative side, I implemented office policies that improved daily workflows and streamlined internal communications. This included developing efficient processes for document management, scheduling, and resource allocation, which ensured that the office ran smoothly even during high-demand periods. I also managed financial and statistical reporting, compiling data that provided valuable insights to senior management on a monthly basis. This information not only aided in forecasting but also in evaluating the ROI of various marketing initiatives and operational processes.

A particular area of expertise I leveraged in this role was workplace bargaining. I used my knowledge of complex workplace bargaining legislation to guide management through negotiations on a new enterprise agreement. I identified crucial negotiation points and provided data-driven insights that highlighted areas for improvement, helping the team create an agreement that aligned with organisational goals while addressing employee needs. This careful negotiation process resulted in a balanced agreement that strengthened our internal culture and enhanced employee satisfaction.

Throughout my tenure, I prioritised relationship building with key internal stakeholders. By fostering open communication and understanding the unique needs of each department, I was able to coordinate efforts effectively and ensure that everyone remained aligned with company goals. My reputation as a trusted negotiation expert helped build confidence in my ability to manage delicate discussions and maintain positive working relationships, even in complex situations. This focus on strong stakeholder relationships also allowed me to implement change management strategies that were well-received across the organisation.

One of my proudest achievements was successfully negotiating the enterprise agreement while maintaining strong relationships with all involved parties. This accomplishment not only demonstrated my ability to navigate complex discussions but also highlighted my commitment to achieving mutually beneficial outcomes. My proactive approach to stakeholder engagement and process improvement contributed to a more collaborative and productive work environment.

In summary, my role at Sportscover allowed me to contribute significantly to both the marketing and operational functions of the company. By blending strategic marketing initiatives with efficient office management and strong relationship-building skills, I was able to support Sportscover’s growth and enhance its internal culture. My time there underscored my strengths in strategic planning, negotiation, and multi-channel marketing, all while reinforcing the value of adaptability and proactive problem-solving in a fast-paced environment.

Marketing Executive
Oct 2022 - Feb 2023

As a Marketing Executive at TEG Sport, I specialised in crafting and executing marketing strategies tailored for high-profile sporting events under TEG Live. My primary focus was on aligning our marketing initiatives with specific commercial objectives to maximise audience engagement and drive ticket sales. This role required a creative yet data-driven approach to ensure that each campaign resonated with the target audience and generated the desired impact.

A major aspect of my role was overseeing digital marketing campaigns, where I developed content strategies across social media platforms to enhance the online presence of our events. This included designing targeted social media posts, coordinating with publicists, and managing digital ad placements to reach both local and international audiences. I meticulously analysed engagement metrics and audience demographics to refine campaign approaches, resulting in a more personalised and impactful digital experience.

One of my key achievements at TEG Sport was my contribution to the Australian Boomers' marketing campaign for the final qualifier of the 2023 World Cup Asian Qualifying stage. I led a targeted social media campaign that combined engaging video content, fan stories, and behind-the-scenes insights, which played a pivotal role in selling out the event. By leveraging a carefully crafted campaign, we not only maximised ticket sales but also boosted brand visibility and fan loyalty. This achievement underscored my ability to execute high-stakes marketing strategies that directly translate into tangible business outcomes.

In addition to digital campaigns, I was responsible for managing the marketing budget for each event, ensuring that our marketing spend was both effective and cost-efficient. This involved tracking expenditure across various channels, assessing ROI, and adjusting allocations as needed to maximise impact within budget constraints. My approach to budget management helped maintain a balanced financial plan while supporting ambitious marketing goals.

My role at TEG Sport also encompassed managing media and marketing partnerships. I appointed publicists, formulated PR strategies, and coordinated the delivery of benefits to our partners. This required strong communication and relationship-building skills, as I worked closely with partners to ensure that our collaborative efforts aligned with both our brand objectives and theirs. The success of these partnerships contributed to enhanced media coverage and amplified our event reach, allowing us to connect with a broader audience and reinforce our position in the market.

Another crucial component of my role was ticket sales analysis. By monitoring sales trends, I identified peak purchasing periods, preferences, and demographic insights, allowing us to fine-tune marketing plans to cater to audience demands. This analytical approach ensured that our campaigns remained relevant and effective, optimising sales and maintaining high levels of engagement throughout the promotional period.

In summary, my experience at TEG Sport involved a blend of strategic marketing execution, budget management, and partnership coordination, all aimed at driving successful sporting events. The role challenged me to leverage my skills in audience targeting, digital marketing, and PR to deliver high-impact campaigns that achieved commercial success. My time at TEG Sport not only strengthened my expertise in event marketing but also demonstrated the power of tailored, data-driven strategies in achieving ambitious business goals.

Marketing Coordinator and Event Specialist
Sep 2019 – Oct 2022

As a Marketing Coordinator and Event Specialist at Sedgwick, I was responsible for managing and developing marketing initiatives that enhanced the organisation’s brand presence, particularly in preparation for and during industry events. My role focused on creating impactful event marketing materials, managing social media platforms, and producing content that effectively showcased our services.

A significant part of my role involved designing and preparing marketing collateral for events. This included creating brochures, flyers, presentations, and promotional materials that aligned with Sedgwick’s brand standards and communicated our value to industry stakeholders. I collaborated with internal teams to ensure that the materials reflected the strategic objectives of each event and were tailored to engage target audiences. I also managed the logistics of ensuring these materials were delivered on time, in the right quantities, and ready for distribution.

Beyond event materials, I looked after Sedgwick’s social media presence, managing content creation, imagery, and engagement. This included developing social media strategies to promote our services, creating posts that highlighted our capabilities, and scheduling content to align with key events and campaigns. I monitored engagement metrics to refine our approach, ensuring our social media platforms remained a dynamic and effective channel for client communication and brand promotion.

In addition to these responsibilities, I played a key role in preparing marketing resources such as flyers, imagery, and other content to support internal and external campaigns. My work required creativity, attention to detail, and the ability to manage competing priorities.

When the Head of Marketing in Australia went on maternity leave, I stepped into a leadership capacity, managing national marketing projects and maintaining operational continuity. This involved overseeing campaigns, managing relationships with stakeholders, and ensuring the seamless execution of marketing strategies.

This role allowed me to refine my skills in content creation, social media management, and brand promotion while demonstrating my ability to adapt to increased responsibilities. My efforts in creating engaging materials and managing online platforms contributed to Sedgwick’s successful representation at industry events and beyond.

My time at Sedgwick provided valuable experience in developing marketing strategies, managing digital platforms, and producing high-quality content. I consistently demonstrated my ability to enhance brand visibility and deliver results in a dynamic, fast-paced environment.

Mobility Product Specialist and Event Manager
June 2017 – July 2019

In my role as Mobility Product Specialist and Event Manager at RACV, I was responsible for managing, optimising, and expanding mobility products such as Melbourne Bike Share, Mobility-as-a-Service, and the Commuter Pass. My key focus was on enhancing product design, proposition, and pricing to maintain competitiveness and deliver strong value to our members. I collaborated with marketing teams to drive strategic marketing initiatives and executed product enhancements that were aligned with RACV’s broader goals.

A major achievement in this role was setting the long-term vision and strategy for our eBikes product. I defined, piloted, and tested this product roadmap, effectively communicating the strategy to all relevant stakeholders to ensure consistent alignment and support. This vision helped establish eBikes as a viable and future-ready offering, positioning it well within RACV’s mobility portfolio.

I also took charge of developing and delivering sales training for our department, equipping team members and partner stores with the necessary skills and knowledge to effectively promote our products. My efforts in this area included providing ongoing support for third-party relationships with bicycle partner stores, strengthening these partnerships and enhancing their engagement with our products.

In this role, I implemented new processes to streamline operations and improve customer communication. For example, I reviewed customer feedback and developed an internal sales system for eBikes that sped up deal closure and reduced product delivery time. This proactive approach allowed us to respond more quickly to customer needs and optimise our internal workflows.

My passion for digital strategies was also a key element of my work at RACV. I generated fresh concepts for social media and sales, creating innovative online content that increased audience engagement and expanded our reach. Working closely with cross-functional teams, I balanced strategic planning with hands-on management, effectively prioritising and managing multiple tasks to support short- and long-term business objectives.

Throughout my time at RACV, I maintained a strong track record of staying within budget and delivering results that met clients’ specific requirements. By understanding client business strategies and tailoring our mobility solutions to fit their needs, I was able to create a more personalised customer experience. This commitment to client satisfaction, combined with my ability to manage resources effectively, ensured that all projects were both financially viable and aligned with RACV’s goals.

Overall, my experience at RACV equipped me with valuable skills in product management, strategic marketing, and cross-functional collaboration. By applying a customer-centric approach and a focus on continuous improvement, I contributed to RACV’s growth in the mobility sector and reinforced its position as a leader in sustainable transport solutions.

Account Manager - Admin Enrolment
March 2016 – June 2017

In my role as Account Manager at William Angliss Institute, I played a vital role in supporting compliance, process improvement, and program growth across the organisation. I assisted with internal and external audits, ensuring all administrative processes adhered to VET funding requirements and national standards. My focus on compliance and accuracy helped streamline operations and maintain the Institute’s reputation for excellence in education delivery.

A significant part of my responsibilities involved guiding prospective students through the enrolment cycle, providing them with ongoing support and managing contracts and administration for their courses. My role required a balance of customer service and administrative skills, ensuring each student received a positive experience while all enrolment records remained organised and up-to-date.

During my tenure, I successfully led program implementation and provided maintenance and expansion of various programs. This involved not only managing the logistical aspects but also ensuring the programs met organisational standards and stakeholder expectations. Additionally, I prepared comprehensive reports on market analysis, competitor positioning, and emerging industry trends, which informed the Institute’s strategic planning and contributed to decision-making at the management level.

I collaborated closely with product development departments, contributing to the creation and maintenance of marketing materials used in sales presentations and client meetings. These materials enhanced the Institute’s brand image, reinforced our market position, and supported client engagement, contributing to the overall growth and success of the organisation.

My time at William Angliss Institute strengthened my skills in compliance, customer service, and program management, while also reinforcing my ability to work collaboratively across departments to achieve shared goals. Through a proactive approach to improving processes and supporting student success, I made a lasting impact on the Institute’s operational efficiency and client relationships.

Account Manager and Recruitment Services
February 2015 – March 2016

In my role as Account Service Executive, Account Manager, and in Recruitment Services at Acquire Talent Solutions, I was responsible for managing client relationships, overseeing recruitment services, and ensuring high levels of customer satisfaction. Using a case management system, I handled complaints raised by students and third parties, provided timely feedback to stakeholders, and worked closely with internal and external contacts to resolve issues efficiently and professionally.

In addition to client service, I played a pivotal role in recruitment services, where I assisted in sourcing, screening, and placing candidates according to client requirements. I supported clients throughout the hiring process, providing insights and recommendations that helped match talent with the right opportunities. This involvement strengthened client trust and contributed to repeat business and long-term partnerships.

A key aspect of my role involved implementing marketing and advertising campaigns. I prepared sales forecasts, developed marketing and advertising strategies, and coordinated promotional presentations to support the brand’s outreach efforts. I also took responsibility for maintaining updated calendars to keep campaign timelines on track, ensuring smooth project flow and alignment with strategic objectives.

I was accountable for developing and nurturing long-term relationships with both prospective and existing clients, which played an essential role in enhancing customer satisfaction and retention. Through effective engagement strategies, I successfully improved user experience on the brand’s websites, increasing website visitor numbers and boosting overall audience engagement. My efforts included integrating relevant, targeted content that resonated with our audience, further strengthening the brand's digital presence.

My time at Acquire allowed me to develop my skills in client relationship management, recruitment, digital marketing, and complaint resolution, each of which contributed to the company’s growth in customer loyalty, sales, and recruitment success. This experience underscored my ability to balance customer service, recruitment expertise, and strategic marketing initiatives, fostering long-term success for both clients and the organisation.

Account Manager/Office Manager
January 2013 – February 2015

In my role as Account Manager and Office Manager at Vesta Group, I was responsible for providing essential technical support and guidance to key stakeholders, including the sales team, internal departments, and external suppliers. My role involved not only maintaining operational efficiency within the office but also supporting revenue growth by creating and implementing promotional programs tailored to maximise sales potential. By closely monitoring industry trends, the competitive landscape, and social media activity, I developed product marketing strategies that strengthened our market positioning.

A significant achievement during my time at Vesta Group was my work on cross-functional projects that brought together Sales, Research, Technical, and Marketing teams. Through these collaborations, I contributed to the development of targeted advertising materials that effectively communicated our product benefits and drove customer engagement. This teamwork underscored my ability to leverage insights from various departments to create marketing initiatives that resonated with our target audience.

I also established strong dealer relationships, which helped secure preferred product positioning and maximise sales opportunities. My focus on relationship-building allowed me to provide tailored business and marketing counsel to our dealers, enhancing their trust in our brand and products. This approach was instrumental in driving sales and maintaining Vesta Group’s competitive edge.

One of my key contributions was the introduction of innovative branding strategies that differentiated Vesta Group within the market. By positioning our brand uniquely and strategically, I helped enhance customer recognition and establish a lasting presence in a highly competitive industry.

My experience at Vesta Group allowed me to develop and refine my skills in account management, office operations, and cross-functional collaboration, all while driving strategic initiatives that boosted brand visibility and optimised sales performance. This role solidified my strengths in stakeholder engagement, strategic marketing, and operational efficiency, making a tangible impact on Vesta Group’s market success.